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Brands throughout history
Below is a brief account of how these brands developed over
the years: symbolising increasingly clear messages for increasingly attentive consumers.
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Indesit
This brand was coined in a period marked by strong dynamism, and it stands out from the rest thanks to the simplicity and strength
of the message it tries to get across. Indesit stands for originality and convenience; it can be found in 36 countries throughout
the world and 350 million people are aware of its existence
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Hotpoint-Ariston
Ariston was the Company's "historic" brand. From the 1960s to date, the graphic evolution of the brand has portrayed the growth
and awareness of the appliances it represents. These days, Hotpoint-Ariston is the market leader for built-in appliances and is also ranked
among the top players for free standing installations.
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Scholtès
Set up in France in 1922, Scholtès was the first brand to market a full range of built-in
domestic appliances in 1962, and introduced Europe’s first pyrolytic oven. A revolutionary
spirit given new impetus when the company was acquired by Gruppo Merloni in 1989. |
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