Indesit, the Group's pan-European brand, was acquired in 1987. Its philosophy is built around three main strengths - confidence, friendliness, smartness. With its payoff "We work, you play", Indesit expresses its mission: to make consumers' lives simple and enjoyable by giving them more time to cultivate their interests. The target consumer is a young, dynamic working person who wants domestic appliances to be efficient, simple to use and with a strong personality.

In 2007, Ariston and Hotpoint were merged, combining the international flavour of Hotpoint, outright leader in the UK market, and Ariston's style and tradition. Hotpoint-Ariston addresses a target in the 25 to 50 age bracket, with a family or planning one, people with a middle to middle/high lifestyle, who love their home. "Our ideas. Your home" expresses the brand's desire to offer its consumers solutions that spring from a deep understanding of what they're looking for in their home. The payoff is thus in line with the values appearing underneath the logo: intelligence, comfort and style.

The prestige French brand acquired in 1989 and launched in Italy at the end of 2003 is Indesit Company's brand in the top-end of the built-in segment. Elegance of design, choice of materials, constant technological innovation - these are the essential ingredients that Scholtès provides for kitchen creativity and imagination. Because Scholtès has always cultivated a genuine passion for the art of cooking and is a guarantee for those who appreciate the most genuine pleasures and finest flavours of life. As expressed in its payoff: Taste and Perfection.

Cooling - fridges, freezers
Washing - washing machines, washer-dryers, tumble dryers
Cooking - cookers, cooker hoods, ovens, hobs, microwaves
Dishwashing - dishwashers