Markets
Italy
Indesit Company has its roots in Fabriano, a town in Le Marche where it has its headquarters, innovation centre and a number of production facilities. Internationalization and unification of European markets hasn't blurred the Italian identity of Indesit Company, which stays loyal to the values that have made it the no. 2 white goods maker in Europe: innovation, respect for the environment, leadership ambition, responsibility towards stakeholders, straightforwardness and genuineness. These are the strengths that have enabled it to successfully replicate its model of an industrial district in other countries. The Company has eight production plants in Italy (in Le Marche, Campania, Piemonte, Veneto and Lombardia) serving local and European markets.
UK and Ireland
With the Hotpoint brand and over three million new customers every year, Indesit Company is the market leader in the UK and Ireland. The Group has also consolidated its leadership in the Service business, with After-Sales Service Centres throughout the region. Through this veritable "Consumer Portal", Indesit Company is able to stay constantly in touch with consumers and promptly satisfy their needs. The service is run from a single unit, in Peterborough, which has a Contact Centre, a spare parts warehouse and a team of specialists guaranteeing after-sales service for a platform of over 24 million products.
In recent years, Indesit Company has won various major awards which have helped consolidate its position even further. In 2008, for example, it was given two important awards at the Motor Transport Awards, in the “Customer Care” and “Network of the Year” categories, in recognition of its logistics organization.
Western Europe
Western Europe is a vast commercial area with mature and highly competitive markets.
Over the years, Indesit Company has succeeded in its policy of maintaining its financial solidity and, thanks to a strong, consolidated commercial network (24 commercial offices worldwide), has continued to strengthen and consolidate its position by exploiting the proximity of major markets like France and Spain.
The Group’s approach in these markets is based on strong technological innovation, products that are increasingly advanced and tailored to consumers’ needs, re-positioning of the three main brands and a strong focus on quality.
Eastern Europe
Indesit Company has long believed in the capacity for development of central and Eastern European countries and over the years there has been considerable overall growth in the region, thanks also to foreign investment.
The Company can now boast leadership positions in Romania, Bulgaria and Ukraine and a significant industrial presence in Poland and Turkey.
In particular, the Group has concentrated its fridge and cooker production in the Łódz Special Economic Zone. In 2008, it opened two new plants in Radomsko to make washing products, thus completing the range and creating the biggest white goods centre in the country.
High growth rates, competitive production costs and an optimum geographical position have made Turkey too an attractive industrial base. Indesit Company has been there since 1994 in fact, in the Manisa industrial zone 40 km from Izmir, with a plant making top of the range fridges and a logistics centre.
Russia
Indesit Company has been in Russia and the CIS since 1974 and was one of the first European companies to invest in the country’s economic development. The Group now has ten commercial offices and over 300 after-sales centres in 150 cities in the region.
Its production capacity in Russia, based on know-how and technology supplied by headquarters in Fabriano, is concentrated in a fast developing industrial area, Lipetzk, some 400 km south of Moscow. The Lipetzk industrial district has two plants (one making fridges, the other washing machines) and, since 2005, the biggest white goods logistics centre in the Russian Federation and the biggest in Europe in the industry. This has enabled Indesit Company to further improve customer service levels and serve the local market with the entire product range.
Overseas
Outside Europe, Indesit Company operates in the Middle East, Far East, Argentina, South & North America, Africa & Israel through three commercial branches in Dubai, Singapore and Buenos Aires.