Indesit Genuine Football Fan

Indesit promotes international football. The sponsorship for 2011-2012 season with some of the biggest and most successful European clubs, goes on with a great success: Arsenal Football Club, A.C. Milan, Paris Saint Germain, and F.C. Shakhtar.
This project is an opportunity for Indesit to stress its focus on dynamism and innovation, while consolidating its footprint on some of the main European strategic markets.
The four Football Clubs are the testimonials of Indesit’s value set - Efficiency, Reliability, Functionality. The agreement exploits the potentials in terms of image and reputation of each team, which saw Indesit as the ideal partner to cope with the new championship.

Conversation platform and social media activation

To establish a dialogue with the Genuine Football Fans of Europe using their common language and social networks like Facebook and Twitter, Indesit created football.indesit.com, a multilingual conversation platform (English, Italian, Russian, French) with more than 12000 unique visitors and a dedicated multilingual Facebook Page with more than 31000 fans, to this day. The homepage can also be reached from the brand website www.indesit.com.